Attorney marketing "guru" reveals. . .
How to Build a Hugely Successful Law Practice Writing One Email Per Week. . . Even if You're Not a "Good Writer" and Have No Time for Marketing
If you want to know how to get more clients and increase your income. . . without relying on networking, blogging, advertising, SEO, social media, or anything else that takes a lot of time or requires thousands of dollars per month, keep reading . . you're going to love what I'm about to tell you.
If you've been practicing for more than a few years, no doubt the scenario I'm about to describe will be familiar to you. . .
You're out running errands or at a restaurant and run into a former client. Someone you haven't seen in a few years. You strike up a conversation, ask how he's been, how's work, how's the family, and that's when you find out. . .
. . .he "cheated on you".
He had another legal matter and hired another attorney.
Instead of calling you.
Not because he was unhappy with you. He says he couldn't find your number (which means he couldn't remember your name).
Hey, it's happened to me. . . but I was the client. . .
A few years ago, my wife and I hired an attorney. He did a good job for us. But, don't ask me his name -- I don't remember.
I don't remember his name because. . . after our case was done, I never heard from him again.
He didn't stay in touch with us.
Question is, are you staying in touch with your former clients? How about prospects?
And if not. . .
how much money are you leaving on the table?
When I started practicing, staying in touch with clients and prospects meant mailing a printed newsletter. It was a lot of work and it wasn't cheap, especially once you had hundreds or thousands of people on your list.
Today, staying in touch is easy, and almost free--thanks to email.
And staying in touch with an email newsletter doesn't take a lot of time--at least the way I do it.
When I talk to attorneys about marketing, they tell me they see the value of staying in touch with clients and prospects but they don't have time to write a newsletter.
That's why I created Email Marketing for Attorneys. It is a one-of-a-kind solution to the "I don't have time" problem.
When you follow the system in this course, you'll be able to get more clients and increase your income writing one email per week.
My question is,
"if you knew you could bring in a steady stream of new clients, could you find 30 minutes a week to write an email?"
Let me show you how. . .
My name is David Ward and I’m an attorney in southern California. I was a sole practitioner for more than twenty years and now I help attorneys get more clients and increase their income.
When I first started practicing—and this was before email was even a thing—I knew nothing about marketing. I opened an office fresh out of law school and for five long years, I struggled to pay my rent.
I tried everything I could think of to bring in clients, but I wasn't very good at it. I ate a lot of peanut butter sandwiches for dinner in those days.
Eventually, I figured out a few things, started to bring in some business and went on to build a successful practice in a highly competitive market.
One thing that worked especially well for me was getting referrals. It's great when the clients come to you, isn't it?
Anyway, years later, I created a referral marketing course for attorneys and sold that course to thousands of attorneys and law firms, all over the world.
For five years, I also wrote and published a print-based subscription newsletter, The Attorney Marketing Letter.
Today, I consult and write an email newsletter for attorneys--and I use email as my primary marketing method.
To be honest, I don't do much of any other marketing.
Email allows me to attract prospective clients, show them what I do and how I can help them, and stay in touch with them until they're ready to hire me or buy one of my books or courses.
My marketing consists of writing one email each weekday and sending it my list. In less than 30 minutes, I'm done for the day.
How does that sound to you?
I write an email five days a week but you don't have to. You can do everything--all of your email marketing-- writing one (short) email per week.
What if you could do most or all of your marketing in 30 minutes per week?
30 minutes and you're done. 60 minutes if you're slow.
Here's the thing.
When you have a weekly newsletter, you are one click away from new business. Send an email to your list, clients call or write to ask questions or schedule an appointment.
Without a newsletter. . .
YOU DO A LOT OF WAITING
You wait for people to find your website. If they're not ready to hire you immediately, you wait some more, hoping that when they are ready to take the next step, they find you again--instead of finding another attorney's website.
With email, you don't have to wait.
You can send prospective clients information about how you can help them. You can show them why they should hire you instead of any other attorney. And you can stay in touch with them until they do.
Without a list, you can't stay in touch with anyone.
Some people say email is dead or dying. They say social media is the way to go.
Not true. Email is stronger than ever.
For one thing, unlike social media, you control who sees your messages, and how often they see them.
There’s nothing wrong with social media. It just doesn’t pull in clients like an email list. Not even close.
Social media works. Advertising works. Networking works. So does public speaking, blogging, writing articles, and a lot of other things.
But if you don’t build a list, you’re only getting a small percentage of the results you could get from those activities.
The reason: for every ten people who contact you, there may be
50 or 100 people who ALMOST contacted you.
They were interested but they weren't ready.
Email allows you to stay "in their minds and their mailboxes" until they're ready to take that step.
And, because email is an "intimate" medium, it lets subscribers get to know, like, and trust you--before they ever speak to you.
Simply put. . .
Email is the easiest way to get new clients and repeat business, because it is the easiest way to stay in touch with people.
It's also the easiest way to get. . .
Recently, an attorney I'm working with (who doesn't have a newsletter), told me he doesn't need one because once he's completed the work for his clients, they don't need his services again.
I said, "Do you accept referrals from people who don't need your services?"
"Of course," he said.
"Well, do you think you might get more referrals from your former clients if you stayed in touch with them?"
Studies show that the number one reason most people who could refer clients don't do it is that they "never thought about it". Out of sight, out of mind. Like the attorney who didn't stay in touch with me after our case was done.
Staying in touch is simple but powerful. Every time your clients and prospects hear from you, they see your name and are reminded about what you do.
And while they might not need your services at the moment, they talk to people who do. They tell their friend or co-worker or neighbor or customer about you--or. . . even better. . .
they forward your email to them.
Think about that. Referrals don't get any easier.
Bottom line--if you're not using email to stay in touch with your clients and prospects. . .
YOU'RE WORKING TOO HARD
TO BUILD YOUR PRACTICE
Suppose there are two lawyers in your building with very similar practices. One lawyer sends a weekly email to his clients and contacts. The other doesn't.
If that's all you know about these two lawyers, which one do you think gets more referrals?
"OKAY, BUT WHAT DO I WRITE ABOUT?"
Some attorneys tell me they don't write a newsletter because they don't have enough to write about. "I can only write so much about the law," they say.
You know what? They're right.
If your clients wanted to know everything you know about the law, they'd go to law school.
No, the key to writing a newsletter isn't writing all about the law. Give your subscribers a little bit about the law, but only a little--enough to show them you know what you're doing and can help them.
"Well,. . . what else do I write about?"
That's exactly what you'll learn in this course.
I'll show you what to write and teach you my top 5 sources of ideas for your newsletter.
I usually use only two of these sources myself and I write a DAILY newsletter-- so I know you'll have more than enough ideas to write once a week.
Email Marketing for Attorneys shows you everything you need to do to use email to build your practice--no matter what type of practice you have.
Whether you represent consumers or businesses, handle litigation or transactions, are in a big firm or a sole practitioner--you can use email to build your practice.
One more thing:
You DON'T have to be a great writer to do this.
You don't even have to be a GOOD writer, because it's not about the quality of the writing.
You're not writing an appellate brief. Frankly, you're not even writing a newsletter--you're writing an email, something I assume you do every day.
Look, I'm not going to pretend this is as simple as checking off a few boxes on a transmittal memo and emailing it to your list. You do have to do some writing.
But. . . it's ONLY an email.
More good news: I'm also going to teach you how to get the first draft of your email written in just 5 minutes. . . so you can get the email "out the door" in less than 30 minutes.
Here's more of what you'll learn in the Email Marketing for Attorneys course. . .
You also get:
Simply put, this course is the closest I can get to personally being in the room with you, helping you build your practice with email.
WHAT'S INCLUDED IN THE COURSE:
Let's get down to the nitty-gritty:
This course contains everything you need to know to quickly set up and start using email to build your practice. You get over 4 1/2 hours of step-by-step videos:
MODULE ONE: SETTING UP YOUR EMAIL SYSTEM
In the first module, you’ll learn how to choose an email service provider, set up your account, get your first email written, and set up an opt-in page so you can start getting subscribers.
MODULE TWO: THE ELEMENTS OF AN EFFECTIVE EMAIL
How to get your email opened, read, and acted upon. Master these three things and you'll be an email ninja in no time. .
MODULE THREE: AUTORESPONDERS
In this mod, you’ll learn how to use autoresponders to market your services 24/7 -- while you're doing other things. Your messages will tell readers what you do and how you can help them, and invite them to contact you to take the next step--automatically.
MODULE FOUR: YOUR NEWSLETTER
What to write and where to get more ideas than you will ever need or use. You’ll learn my top 5 best sources of ideas to write about and never run out of ideas.
MODULE FIVE: THE ‘SECRET SAUCE’
This is the missing ingredient in most lawyers’ newsletters and the reason most lawyers’ newsletters are ineffective.
When you follow the instructions in this module, your subscribers will actually look forward to reading your newsletter. This is how you turn subscribers into clients and fans.
MODULE SIX: FORMAT, LENGTH, AND FREQUENCY
How long should your emails be? (Hint: less than you think.) What should they look like? And, the question everyone asks, ‘How often should I send my newsletter?’ I’ll tell you what I recommend (including what to do if you're not ready to write a weekly newsletter).
MODULE SEVEN: THE 5-MINUTE FIRST DRAFT
You'll learn how to get the first draft of your newsletter done in just 5 minutes, and get your newsletter “out the door” in 30 minutes.
You'll also learn additional techniques for getting emails written quickly, the process I use for managing my workflow, and the tools and techniques I use in my email marketing.
MODULE EIGHT: BUILDING YOUR LIST
Getting new subscribers will occur organically (if you follow the instructions in this course), but there are other things you can do to attract new subscribers (aka “prospective clients”).
In this mod, you'll learn some easy ways to do that, and also some of the best ways to build your list.
MODULE NINE: NEXT LEVEL EMAIL STRATEGIES
This module shows you how to make your email marketing system more efficient and more effective. You’ll learn how to get more people to sign up for your list, how to turn them into new clients, and more.
On top of the core program, you also get these BONUSES:
TRY EVERYTHING FOR 30 DAYS--
Watch everything, read everything, try out everything, and see for yourself what email marketing can do for your practice.
You have a full 30 days to give this system a workout and if you're not completely satisfied, let me know and I'll refund 100% of your investment.
Right - so here's the deal
If you want to bring in more clients and increase your income, without spending ungodly amounts of time or money on marketing (or doing things you don't like doing). . .
If you want a simple and professional system that's ready-made for an attorney. . .
If you want to take your practice to the next level. . .
Click the button below and you'll get immediate access to the course!
See what other lawyers say about my marketing programs. . .
"I put $75,000.00 in the bank in 2 weeks"
"As an update about the success I have had with [this technique], the 2nd client (and the one I thought would not use that approach) agreed to the plan. As a result of using this approach, I deposited over $60,000.00 since purchasing the cash flow for attorneys program. Wow!!”
A few days later: “Went 3 for 3. Last one agreed today and paid me. I put $75,000.00 in the bank in 2 weeks. I love it!”
--Jack Robinson, Texas
“$2 million in PI cases…”
“I am one of your original subscribers. Last year was my biggest year ever. I moved about $2 million in PI cases across my desk. Most of those clients were retained using techniques you taught me. Not bad for a sole practitioner.
Your materials are tested. This alone has saved me tens of thousands of dollars. Plus the work you put into your materials saves me hundreds of hours. As we all know, TIME is the currency to the new millennium. Why try to re-invent the wheel? Your techniques work!”
– John J. Schalter, MI
"I got so many responses my secretary made me stop!"
“I think your materials are great. I got a lot out of them. I started using one of your techniques but I got so many responses, my secretary was going crazy and made me stop! I’m going to hire a young lawyer to handle the extra work, so I can spend more time marketing.”
--Bernard H., MA
"Refreshing. . ."
"How refreshing to finally find marketing advice from someone who understands the legal profession. I had become frustrated with my current marketing advisor’s more generic approach and it is already apparent that your advice will be much more helpful.”
–Alice K., CA
"We expect to quadruple our income!"
“[My three partners and I] were very happy with what we received. A lot of thought and energy appears to have gone into the program. It was good to see more subtle approaches that appear to fit our firm’s nature. We expect to quadruple our income by the end of the year! Seriously, we are quite busy and have for the first time hired an associate.”
--Robb K., Chicago, IL
“$83,333.33 in 60 Days!”
“It’s true! I ordered Referral Magic a few months ago, and after digesting all of the powerful information in the course, I immediately refocused a substantial portion of our marketing efforts to renewing old referral relationships and aggressively developing new ones. Bottom line, our firm IMMEDIATELY PROFITED.
As a direct result of applying what I learned in Referral Magic, less than 60 days after I ordered your course, I was referred a personal injury case that I settled for $250,000 policy limits, generating $83,333.33 in fees! Attached is a copy of the settlement check!”
– Jon Mitchell Jackson, Laguna Hills, CA
"Your materials are unbelievably good!"
"Your materials are unbelievably good! I should know. I used to be the marketing director of a 100,000 member association headquartered in Kansas City. We had a large marketing department and did all of our own creative, production, copywriting etc. I ran the whole show so my expertise has been in the marketing arena.
Having said that, let me tell you, your course taught me more about marketing legal services than the entire sum total of all the marketing research and reading I’ve done over the last decade. There’s something there for every attorney.
I project that your guidance will add an additional 2 to 3 clients a week. . . and at an average of fee of $1500 per client. . . well you do the math."
--Bill H., KS
"$10,000 fee the first month!"
"David, you were kind enough to offer a detailed, five-page critique of the networks I had been forming among other lawyers. You had asked me to keep you informed of my progress. I am happy to report that my first case resulted in a $10,000 fee within the first month! Much of what you said in your five-page letter proved prophetic. So far I have received 6 cases that I would not have otherwise had."
"Six Referrals the first week!"
“I have started implementing the techniques suggested in [the course] and the results have been amazing. Within a week of receiving and reviewing your package, I tried the techniques in just two client appointments. Results: six qualified referrals!
“I have hired a part-time staff member to focus on developing a systemized database, so we can actually track these kinds of leads, and make more happen from them. Thank you!”
– Larry Schreiter, WA
"Three New Clients My First Week!"
“I’m finding your program extremely helpful. In the first week of business on a part-time basis, I have 3 new clients. I’ve only found the time to read about half of your [course] so far. I can hardly wait until I have more time to read the rest of it and the other books.”
– Jane K., New Orleans, LA