Re: How to DOUBLE Your Practice in 90 Days or LESS
If you want to quickly get more clients and increase your income beyond what you thought possible, without spending countless hours or thousands of dollars on marketing or advertising. . . this may be the most important message you ever read.
First, let's be honest about something: most attorneys don't like marketing.
For one thing, they're not very good at it. After all, marketing isn't taught in law school. We have to figure it out on our own.
In addition, many attorneys equate marketing with selling. They see it as trying to convince people to buy something they don't want -- and who wants to do that?
The main reason attorneys don't like marketing, however, is that it takes too much time--and we're busy people. Writing articles takes time. Networking takes time. Speaking, seminars, blogging, social media--they all take time. Time we don't have.
If you have deep pockets (and a strong stomach) you can speed things up by advertising. If that's appropriate for your practice and something you want to do.
But what if there was another way?
What if you could DOUBLE your practice in the next 90 days or LESS. . .
without spending a lot of time or money or doing anything you don't want to do?
If that sounds good to you, you're going to love the program I've put together. It's called, "The Quantum Leap Marketing System for Attorneys" and it shows you everything you need to know to quickly get more clients and increase your income.
This program is perfect for you if. . .
- You want to get more new clients, more repeat business, and more referrals, but you don't have a lot of time for marketing (and, um. . . you really don't know how. . .)
- You're tired of the slow grind and you want to see some quick results.
- You like the idea of working smarter (not harder) and getting bigger results from the same effort.
- And you really like the idea of a step-by-step system that shows you exactly what to do AND having someone who knows what they're doing helping you do it.
Here's the deal. . .
My name is David Ward and I'm an attorney in southern California. You may know me from my blog or one of the marketing programs I've created for attorneys.
When I began practicing, I didn't know anything about marketing. The first few years were a constant struggle just to pay the rent. I tried everything I could think of to bring in clients, and I mean everything.
I ate a lot of peanut butter sandwiches for dinner in those days. . .
I kept plugging away. After a lot of trial and error and sleepless nights, I started to bring in some clients. Not a lot but enough to keep me going.
I kept working at it, trying new strategies, changing what I did (and HOW I did it). . . and then. . .
I had a breakthrough.
I started getting a lot more business and. . . in a short period of time. . .
I QUADRUPLED MY INCOME!
I had stumbled my way into a marketing system that worked like crazy. But, not only did this system allow me to bring in a lot of new clients, it allowed me to do it working fewer hours.
I was able to cut my my work week from six days down to just three.
I went on to build a very successful practice in a very competitive market.
Other lawyers asked me how I did it. I told them I was focusing on referrals. "Yes, but what are you doing!" they asked me. To answer that question, I wrote and published my first marketing course, Referral Magic: The Complete Guide to Building a Successful Law Practice.
More than 5,000 attorneys in a dozen countries took the course, from solos to big firm partners, in every conceivable practice area, making Referral Magic the best selling marketing course for attorneys in the world.
For five years, I also wrote and published The Attorney Marketing Letter, a paid subscription newsletter.
I have had many articles published in top legal publications and websites. I've been interviewed by legal and business bloggers and have been invited to speak at countless bar association meetings. I've been the featured speaker (on marketing) at an ABA convention.
And I've consulted with hundreds of attorneys, helping them build a more successful practice.
And now, I've created The Quantum Leap Marketing System for Attorneys to show attorneys how to build their practice quickly
. . .in months, not years.
The key to earning more without working more
If you want to grow your practice quickly, you can't do things the same old way. You must use leverage.
Here's what I mean:
Instead of getting your message in front of one person at a time, you must get your message in front of hundreds or thousands of prospective clients at the same time.
How do you do that without advertising?
The simplest way to use leverage is to use your existing network of clients and contacts to get your marketing message in front of their clients and contacts.
Marketing is not about who you know, it's about who they know. If you know 100 people and they each know 100 people, that's a network of 10,000 people you can tap into.
But it's not just the reach this gives you, it's also the depth. When your contacts recommend you and introduce you to their contacts, you "borrow" their credibility and trust. This speeds up the process of getting people to know, like, and trust you and allows you to accelerate the process of going from first contact to paying client.
Another way to use leverage is to do something most attorneys never do:
Most attorneys do "one-step" marketing. They meet someone, give them their card, and leave it up to the prospect to call. Or, they put up a web site and hope that visitors will take the initiative and call.
If this is how you've been doing things, you know how FRUSTRATING it is. . .
WAITING FOR THE PHONE TO RING.
Yes, prospects do call, but too often. . . they don't. And when they meet another attorney or find another attorney's web site, they often hire that attorney instead of you.
One-step marketing is slow, expensive, and. . . painful.
The good news is that with multi-step marketing, you won't have to wait for the phone to ring, you can MAKE the phone ring.
Let me give you an example.
When you communicate with a prospective client--on the phone, via email, or in person--no doubt you show them what you offer and how you can help them. That's fine. That's what you should do.
That's what most attorneys do. But most attorneys leave it at that. They don't have any systems in place for following up with those prospective clients.
The thing is, many prospective clients, possibly most, aren't ready, willing, and able to hire you the first time they speak with you or visit your website.
They need to see more information. They need more time to make a decision or more buy-in from their partner or spouse. Or they don't (yet) understand all of the risks they are taking by NOT hiring you.
With multi-step marketing, you don't leave it up to them to figure it out. You continue to market to them, building trust and showing them more about how you can help them, making it more likely that they will take the next step.
It's simple: When you follow-up with prospective clients, you get more clients.
Some will hire you immediately. Some will hire you down the road. Some will never hire you but they will send you referrals. And some will send you A LOT of referrals.
Bottom line: your practice and your income multiplies, because you have so many prospective clients coming into--and staying in--your marketing funnel.
The same goes for referral sources. Meeting another professional and getting their card isn't enough to turn on the referral spigot. You have to follow-up with them. When you do, you'll stand out from all the other attorneys who never do.
Multi-step marketing was a big reasons I was able to grow my practice so quickly.
When you use multi-step marketing, you get more clients from the same number of prospective clients and referral sources that cross your path.
I don't know where you're at right now with your practice. I can't tell you if you'll be able to get same kind of results I got, or get them as quickly as I did, but I do know that if you aren't using multi-step marketing and some of the other strategies presented in this course. . .
YOU'RE LEAVING A LOT OF MONEY ON THE TABLE
The Quantum Leap Marketing System will show you how to quickly get your message in front of more prospective clients and more referral sources, and teach you some simple techniques that make it easy to do.
Here is just a small fraction of what you'll learn:
- How to identify the most lucrative markets for your practice (and which markets to avoid)
- How to get more referrals from clients, former clients, and other professionals
- How to use leverage in every phase of your marketing--and get more results with less effort
- How to get prospects to book an appointment--keep the appointment--and retain you at that appointment!
- How to earn more in your practice without spending a lot of time (or money) on marketing
- The simplest way to get more referrals--without asking for referrals
- One thing most lawyers do wrong in marketing their services--and how to correct it in less than 15 seconds
- The five keys to rapid growth in any professional practice
- Eight steps to creating consistently growing earnings
- Why "who" hires you is more important than "how many"
- How to get more clients like your "ideal client"
- What to put on your website to get visitors to take the next step
- A very simple (and very powerful) 3-sentence "script" for getting prospective referral sources to say "tell me more about what you do"
- Why you should never rely on first-time clients returning (and how to make sure they do)
- The secret to getting higher fees than other attorneys in your market
- Power words that make all of your marketing communication up to ten times more effective--and make your client list ten times bigger
- A simple psychological trick you can use to make clients want to send you referrals
- The #1 mindset switch you must make to build a successful practice
In short, you'll be able to bring in more clients, better clients (the kind who send you referrals, for example), and dramatically increase your income, without working more hours, and. . very possibly. . working fewer hours.
I know what you're thinking. The answer is "yes"--these strategies can work for any attorney, in any practice area. They've been tested by thousands of attorneys. (You can see some of their comments below.)
How the course is delivered
The course has 8 modules of go-at-your-own-pace video training. Each module is 60 to 90 minutes in length and you can watch them at any time, on any of your devices.
You can watch a video a week or the entire program in a weekend. Most people like to watch a module or two, then implement the steps in the training.
You get over 11 hours of video training showing you everything you need to build a very profitable practice. You can download all of the video files and all of the slides and handouts as pdfs, and you get lifetime access to everything, including any updates.
Module One: How to Define Your Target Markets and Ideal Clients
Some clients are better than others. Some markets are easier to market to, and easier for you to dominate. This module will help you determine the best clients and most lucrative markets for your practice. Getting this right is the key to everything. It's how I was able to grow so quickly.
Module Two: Creating the Right Offers to Get More People To Hire You
By the end of this module, you'll know (a) which services to offer to your prospective clients on the "front end," (b) how to package and present those services so that clients see them as their best option, (c) what to offer former clients to get them to return, and (d) what to offer current clients to get them to hire you for other matters.
Module Three: Marketing Tools: Everything You Need to Start Bringing in New Business
You didn't go to law school to be a sales person. That's why you need to use persuasive marketing tools that do the selling for you. This module will help you decide which tools you need and show you how to use them for maximum effectiveness.
Module Four: How to Leverage Your Contact List to get Repeat Business, Referrals, Leads, and New Referral Sources
Marketing isn't just about who you know, it's about who the people you know have in their circle of contacts. Your clients and contacts know people who need your services, or will need them in the future. They also know other professionals and centers of influence in your target market and can introduce you to them. This module shows you how to tap into that vast resource of new business.
Module Five: How to Leverage Other People's Lists (and my "3-part approach" to referral sources)
Your clients want to send you referrals but may be limited in what they can do. Your professional contacts (including other lawyers) have the ability to send you a lot of business but might not be willing to do that (yet). In this module, you'll learn a simple way to expand your network of professionals and. . . get them to promote your services to their list of clients or customers.
Module Six: How to Grow a HUGE List with Direct Marketing Lead Generation Strategies
The size of your list determines the size of your bank account. If you want to always have a steady stream of new clients, you need to know how to build your list of prospective clients. This module shows you how to do that.
Module Seven: Converting Prospects to Clients: Getting Them to Sign Up at the First Appointment
Getting prospective clients into your marketing funnel is one thing. Getting them to contact you and hire you is something else. This module shows you how to get more prospects to contact you, come to your office, and sign up.
Module Eight: Strategies for Creating Leveraged Growth Today and for the Rest of Your Career
The key to earning more without working more is using systems--forms, workflows, checklists, and other resources--to streamline every aspect of your marketing and practice management. This module shows you what you need to have and what you need to do to make that happen.
With this course to guide you. . .
- You'll know which markets and clients to target and what to offer them
- You'll have the marketing tools you need
- You will start getting more referrals
- You'll know how to find new referral sources and JV partners, how to approach them and how to work with them to leverage their lists and get more clients
- You'll know how to generate leads and grow your prospect list
- You will know how to get more prospective clients into your office and signed up
- Your practice and income will take a Quantum Leap!
You get instant access to the entire course and can start watching the videos immediately. And if you don’t have time to watch all the videos right away, no problem. You can access everything 24/7, as often as you like.
Hold on. . .
On top of the core program, you also get these great BONUSES:
THE LAWYERS' MARKETING TOOLKIT: A MARKETING FORM FILE FOR ATTORNEYS ($1,090 Value)
The Lawyers' Marketing Toolkit is a one-of-a-kind collection of marketing documents for attorneys. This massive, two-volume set contains more than 800 pages of letters, brochures, ads, newsletters, coupons, referral cards, discount certificates, and other marketing documents used by practicing attorneys to market their services.
It's a "Form File" of marketing documents for attorneys. But it's not only a form file. It's also an instruction manual on how to write client-generating copy.
Each document in The Toolkit comes with a detailed, line-by-line, word-by-word critique, showing what makes the document work, what needs to be improved, and most importantly, how to improve it.
These critiques take you behind the scenes and let you "eavesdrop" on consultations I did with attorneys who hired me to critique their documents. You'll see exactly what I told them, all my suggestions, comments, criticisms, and recommendations.
I created The Lawyers' Marketing Toolkit to be used as a reference tool for lawyers who enrolled in my Referral Magic Marketing Course. Later, I sold Volume I for $495. Volume two is valued at $595. That's $1,090 for the set. You get it free as a bonus for enrolling in this course.
THE ULTIMATE MARKETING TOOL FOR ATTORNEYS ($250 value)
This 90-minute bonus video shows you how to easily create the most valuable tool you can use for marketing your services. This took will help you get more repeat business, more referrals, better clients and bigger cases, and. . . quickly grow a large list of prospective clients. It really is the "ultimate" marketing tool!
THE 30-DAY REFERRAL BLITZ: HOW TO QUICKLY GET MORE REFERRALS WITHOUT ASKING FOR REFERRALS ($97 value)
The 30-Day Referral Blitz is a powerful but simple strategy for getting your clients to refer new business. This is the revised, expanded, and updated version of a Special Report that was previously available only to purchasers of my $1,500 Referral Magic marketing program.
The 30-Day Referral Blitz shows you
- How to get more referrals quickly -- WITHOUT asking for referrals
- The easiest way to get your contacts to promote you to their social media contacts
- How to create powerful “referral devices”–in a couple of hours—that you can use over and over again, throughout your career
- How to leverage the power and scope of the Internet and social media to create a viral “referral storm” in your practice
The 30-day Referral Blitz. . .
- Works for any practice area
- Is easy to do. And you can delegate most or ALL of it
- Everything is professional, ethical, dignified
- No advertising. No selling. No mass mailings
It's easy to set up and you can use it over & over again, anytime you need more clients.
"An Amazing Secret that can Triple Response to Your 'Free Consultation' Offers ($47 value)
Many lawyers who offer free consultations are disappointed with the results. They either get too few responses, or they get too many unqualified responses (people who can’t afford to hire them or who just want to ‘pick their brains’ and get free advice).
How would you like to triple the response to your free consultation offers and at the same time, make sure that the people who call you are willing and able to sign your retainer and pay your fee--before the consultation?
Of course you would. That's exactly what you'll learn in this bonus report.
The Quantum Leap Marketing System is the marketing solution you've been looking for. You'll learn exactly what to do to QUICKLY get more clients and increase your income.
Will it work for you? Yes it will. In fact, I guarantee it. . .
30-Day Money Back Guarantee
The course is guaranteed 100% for a full 30 days. If you don’t see an increase in new business as a result of what you learn in this program, just shoot me an email and I’ll cheerfully refund your investment.
If you ONLY get one new client as result of taking this course, you will more than pay for the course.
What if you get one new client every month? Or every week?
The complete system is yours for less than you pay for CLE courses that don't bring in a single client.
There are no monthly or recurring charges. No upsells or additional fees and you can get started immediately.
You really can double your practice in 90 days or less. Let me prove it to you. Go ahead and click the enroll button and you'll get instant access to everything. .
David M. Ward
Fast action bonus. . .
If you order today, you not only get the core program and all of the above bonuses, you'll also get one hour of private coaching with me. This would normally cost $575. You get this free when you join. (Instructions are in the course.)
In our coaching session, we'll discuss your practice, what you're doing now to get clients, and what you should be doing. I'll answer all your questions, help you solve your biggest marketing challenges and give you a path forward.
During our session, you can also have me review and critique one or more of your marketing documents. This could be a referral letter, brochure, report, web page, ad, or anything else you use or want to use for marketing your services. I'll go over your document with you and show you exactly what to do to improve it.
Add it all up and you get you get eleven hours of video training and $2,059 in bonuses (including private coaching with me--if you act fast), and remember. . . there's no risk with my 30 day 100% money back guarantee.
Click the enroll button and let's get started!